How To Gain Insights With Google Analytics Dashboard

Google has recently released a new analytical program that we all can use for according to our needs. Google has always produced great tools for us that have been really helpful. This one is another great addition to Google’s legacy. The first time I got to know about it, I gave it a try as I do with all the Google’s tools.

It won my heart from the very start only! The best thing about this interface is that it gives us a chance to create multiple dashboards for our needs and the other great thing is that we can use many great, flexible widgets that can arrange the dashboard with important metrics which makes our purpose very easy. Now let me show you great features of this interface that will serve your purpose more than any other tool.

Using Multiple Dashboard

If you have a Google account then you can sign in to Google Analytics with that account. This app gives the freedom to create 20 self customized dashboards for a single account. Now just imagine, with 20 dashboards you can have a chance to use dashboard for one of your topic.

Say you have to make dashboards for your office departments. With 20 dashboards you can now manage 20 different departments in the Google Analytics. Organizing things with dashboards has never been this easy before. You can always make multiple profiles for you if you need more than 20 dashboards.

You can even make a dashboard for your traffic sources. You can see them in it and that way you can keep a count of them. These dashboards have great utilizations that you can use to have a look on every specific traffic source. You can look at visits and you can now know when they are visiting or how long they are spending on the site. Now you can easily know the bounce rate of your site with this tool. You will see when a person enters and leaves your site instantly or within a short time. This is very helpful for you to know what can be improved. You can also see revenues instantly in the dashboards. You can surely know what they are doing on your site and that is a great help to analyze what people want.

Another great thing I must mention here is the specified deeper analytic methods of the dashboard contents. You can analyze a specific source with different methods for a deeper insight. In that way you can create different analytical reports for a particular traffic source and you can even create a customized analytical report too.

The Widgets

Apart from these dashboards, Google analytics have great widgets that allow you to personalize or customize your dashboards. This way you can set parameters for every individual traffic sources and then you can perform a deep analysis of every traffic source. Google analytics have 4 widgets that can make your work easy by making the dashboards more flexible and gives you more creative opportunities to use the dashboard, making it more useful for you. The best thing about personalization is that you can use things that you absolutely need and then let go things that you do not need for your analysis. Here are the 4 Google analytics widgets.

Metrics: It shows the value for single metrics of the dashboard. You can now see a single metric’s % compared to the total amount. That is very helpful when you want a detailed understanding for a single metric. This widget includes many analyses like Visit, Unique Pageview, Pageview per Visit, Visitor, Returning Visitor, Bounce Rate, Exit Rate, Time on Site etc.

Pie chart: This Pie chart is a great widget that takes your analysis to a different level where you can see a detailed chart for all your reports. When you start the pie chart view you will see a chart with lined items and each will be of different colors for you to understand better. The chart is divided into many parts which allow you to monitor at different things separately. You can modify it with the drop down settings.

Timeline: This widget is for showing information graphs with analysis of a metric within a specific time period. This is a great widget for comparing a particular metric with another one. You can even compare a single metric’s information over a period of time with the information from different time period. That helps you to understand a metric’s improvement over a specific period of time.

Table: The analytic table comes with maximum of 10 rows and it shows analysis of a metric over a specific time period. It shows all the data from a specific metric’s analysis. It will show traffic source’s time of stay, bounce rate, new visit and every other data that will help you to understand the traffic better.

Examples of Dashboard

It is important to define your metrics and KPIs before you create a dashboard for your analytical works. If you don’t define it clearly then you will get wrong metrics and your analysis will be wrong.

Say you are analyzing specific search engine advertising. If you define and set everything right then you can see CPC visits and profits, what transactions it is doing with a specific traffic source, when it is doing the best advertising, who are visiting the add, the amount of transaction, bounce rate and overall performance.

Then you can analyze the best drives and keywords performances over a defined time period of your search engine advertisement. Now you can find an option for comparing two different time periods for your search engine advertisement.

If you select the option then you can compare that time period with a different time period. It will help you to understand if your advertisement is improving or not. You will also know the improvement rate over a period of time.

Hope you now understand how helpful the Google analytics is for you. Now get into it and try your hand on the dashboards and enjoy!



Mandeep