More and more people worldwide are turning to the internet for their needs ranging from grocery, clothes, shoes and accessories to electronics, auto and arts.
Consequently, it makes a lot of sense for businesses and services to have a presence on the web in the form of a website. The cost of getting a website up and running is so nominal that even small startups can easily afford to have one.
The case in point, though, is to promote your website to increase profitability. There can be a ton of ways to market your website and hence, your business online.We will just touch upon the best 6 ways to promote your niche website here.
Search Engine Optimization (SEO)
Search engine optimization is the technique used to rank your product, service, blogs, articles, etc on the result pages of various search engines. This leads to free traffic flowing to your website.
The use of keywords and relevant content on your site can help you command a premium spot on the results page when a search is triggered.
Pay Per Click
A more direct way of promoting your niche website is Pay per Click. This is a form of online marketing in which you can sign up with internet publishers or web hosting services to display an ad for your website based on specific keywords or phrases.
You pay the publisher as and when your ad gets clicked. This is a very effective way of promotion as the presence of your ad on the search result page creates awareness about your website even if the ad is not clicked. So, you pay for the click but the publicity is free.
Social Media Marketing
Social Media sites like facebook, twitter, etc are proving to be a low cost promotional method that can create massive attention for your niche website. These platforms can be used to display targeted ads as well as content that attract attention and encourage viewers to share it with their networks.
Social Media marketing resonates well with audience as it comes from trusted third party as opposed to direct marketing.
Writing informative articles about your site, or the product or service you cater, can be a great way to attract attention. You can swap articles (with a HopLink to your site, of course) with other sites in your niche.
Another way is to deliver newsletter to your customers or subscribers with rich content to keep them engaged. This is again a very effective way to reach your targeted audience and provide them a pathway to your website.
Create a Video
You can create a video about the product or service you offer and post it on the YouTube or other online video sites.
Videos not only garner highly targeted traffic to your website but also serve the dual purpose of ranking higher in search results leading to additional traffic flow.
The surprise candidate in our list is flickr. Post images on flickr with a link to your website in the description section of the image.
With over 50 million users, flickr has the potential to create good exposure for you with its curious visitors heading over to your website for additional pictures and information.